Base clock


LEFF Amsterdam


The BASE clock was designed for LEFF amsterdam, a brand known for their iconic timepieces. We, on the other hand, created the base clock because we believe every designer needs a timepiece in their portfolio, even though they agree with LEFF that nobody really needs a clock.

The design of the base clock was inspired by a visual language we developed by gathering industrial production archetypes. We took industrially determined shapes and details, and used these characteristics to create a new shape. Since the shape is unique, yet recognizable, the design is open to interpretation. Everyone sees something else, which, to us, is the definition of a good design.

The base clock is handmade by Cor Unum, a ceramic art centre based in the Netherlands.